Google Shopping CTR Increase - What Happens in the Background?
This article describes what happens in the background when you use this service to improve your CTR with Google Shopping.
- We open Google.com/shopping in incognito mode, in an actual browser.
- We use an ad blocker, so we never click on ads. So, ads might still be loaded as Google started fighting ad blockers recently.
- We search for one of the keywords you defined in the campaign.
- We accept cookies if asked.
- We scroll randomly on the page. Or we scroll the infinite scroll until it stops loading.
- We look for the exact product name that you provided anywhere on the search results page. If this is not found, the search fails.
- We click on the "More Shops" button to load as many shops as possible. We will look for the domain that you defined in the shops list.
- The moment the link is found, the system clicks on it. This is the entry page. On this entry page, we will identify several random links that we'll browse next.
- On all the pages we browse, we scroll randomly and spend a random amount of time. We also browse a random number of pages +/-1 on the amount you've set, so it's never the same value.
- The amount of time we spend is also random and always greater than what you configured.
Important: the result will contain the position of your shop in the shop list rather than the position of the product on the SERP. This way, we get feedback from the entire flow of the system. We know whether you are getting the clicks or not. Otherwise, we could say that we've found your product in the list, but we wouldn't know if your shop showed up in the list for that product.