Google AI Overview CTR Increase - What Happens in the Background?

This article describes what happens in the background when you use this service to improve your CTR with Google AI Overview.

  1. We open Google.com in incognito mode, in an actual browser.
  2. We click on the AI Mode button.
  3. We accept cookies if asked.
  4. We use an ad blocker, so we never click on ads. So, ads might still be loaded as Google started fighting ad blockers recently.
  5. We search for one of the keywords you defined in the campaign.
  6. We scroll randomly on the page, like humans would do.
  7. We click on the "Show All" button in the AI Overview section.
  8. We look for your website in the source list pop-up, and we click on it when it shows up. This is the entry page. On this entry page, we will randomly identify several links that we'll browse next.
  9. On all the pages that we browse, we scroll randomly and spend a random amount of time. We also browse a random number of pages +/-1 on the amount you've set, so it's never the same value.
  10. The amount of time that we spend is also random and is always greater than what you configured.

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